Photo by Peter Ardito
1 A little goes a long way
You won’t use as much as you do with lotions and creams, so one bottle is likely to last longer, says Joshua Zeichner, a dermatologist in New York City. He advises spraying foam first into the cap to avoid wasting it or applying too much.
Related: The Good Skin Diet
2 They hydrate like crazy
Don’t underestimate these new lightweight formulations—they’re just as moisturizing as creams, lotions or oils, says Zeichner.
3 Foams spread easily
Whether it’s a body lotion or a face mask, foam is the way to go if you’re looking for effortless application, says Zeichner. Foams are great on areas such as legs and arms.
4 They’re time-savers
Lightweight foams absorb much faster than traditional creams, says Ni’Kita Wilson, a cosmetic chemist. So you no longer need to wait before getting dressed, and no more rubbing in for what feels like forever.
5 The airy texture won’t weigh down hair
Applying conditioner to the scalp is generally a no-no because the thick consistency can make hair flat, but the new foam conditioners are an exception.
Products to try:
- Bioré Baking Soda Acne Cleansing Foam, drugstores, $6
- Nia Sunday Detox Whipped Clay Peel-Off Mask, ulta.com, $36
- Ouai Dry Shampoo Foam, theouai.com, $28
- Drybar Double Standard Cleansing + Conditioning Foam, ulta.com, $28
- Herbal Essences Rosemary & Herbs Foam Conditioner, drugstores, $6
- Caress Botanicals White Orchid & Coconut Milk Shower Foam, drugstores, $5
- Supergoop! Super Power Sunscreen Mousse SPF 50, supergoop.com, $34
- Philosophy Pure Grace Body Mousse, sephora.com, $39